The Australian Women’s 12-Tone Shopping Guide

 

Over the last couple of weeks, I’ve been scoping out the shops on Rundle Mall in the Adelaide CBD, to see what colours are available in women’s fashion for Autumn/Winter 2018. 

 Autumn/Winter 2018 colours

Autumn/Winter 2018 colours

I wanted to give you an idea of how easy it’s going to be to find your colours this season, and which shops to start looking in.

I expect that most, if not all, of these shops have stores nation-wide, so this guide should be useful to all of my Australian readers.

Before I get to the results though, a couple of notes on my methodology … 

  • I didn’t use fans for this process, but rather eyeballed the tones that were noticeable in each shop. I did it this way because actually harmonising everything with fans would’ve taken way, way too long (and as it was, it took much longer than I expected). So I’m not guaranteeing any matches, just offering the shops listed below as good places to look. Use your fan!
  • I ignored black, white, grey and denim. Black and white are ubiquitous, you don’t need my help finding them. So is denim, and like grey, it is a difficult colour to try and categorise by eye.
  • I’ve only listed a tone as present in a shop if I could see several possibilities for that tone. So, even if a shop isn’t listed for your tone, there still may be something for you there, just not many things.

 

Ok, so what did I find?

 Dark Autumn colours

The biggest colour story this season is that if you’re a Dark Autumn, the world is your oyster. Dark Autumn colours are everywhere.

In fact, all the Autumn-influenced tones (Soft Summer, Soft Autumn, True Autumn, Dark Autumn and Dark Winter) are having a good season.

Among this deeper, earthier palette, there’s a bright orange-red that sticks out. There are some variations of the colour, which can come from a few different tones. The ones shown below are, from left to right, from Bright Winter, Bright Spring, True Spring and True Autumn.

 Orange-red colours

There are a surprising number of shops listed for the Springs below, given that Autumn/Winter is often a dry season for them, but the high total is deceptive. There are a few particular Spring colours that are reasonably common — yellow-orange, the orange-red already discussed, light peach and the odd cream, as shown below. But that’s just about all you Springs are likely to find.

 Spring colours for Autumn/Winter 2018

Similarly, True Summer blues are around, and some pinks, but not many other True Summer colours.

The losers of this season are Light Summer, Bright Winter and True Winter.

The Winters still have all the black and white, of course, and that’s everywhere as always.

There are some Light Summer pinks and blues around, but very few. A good year for op-shopping, Light Summers.

So that’s the overview.

Here are the specific shops to start looking in, tone by tone:

 

Bright Spring

  • BNKR
  • Cotton On
  • David Jones (Anthea Crawford, Carla Zampatti, Johnny Was, Manning Cartell, Marccain, Marcs, Perri Cutten, Studio W)
  • Myer (Finders)

 

True Spring

  • BNKR
  • David Jones (French Connection, Marcs, Ripe, Seed, Wite, Yarra Trail)
  • Myer (Anthea Crawford, Elliatt, Sass & Bide, Seed, Stella)
  • TEMT

 

Light Spring

  • David Jones (Backstage, Basler, Bassike, David Jones, Sandro Paris, Seed, Sportscraft, Studio W, Trelise Cooper, Trenery)
  • Myer (French Connection, Seed)
  • Target

 

Light Summer

  • David Jones (Review, Seed, Sportscraft, Staple the Label)
  • Kmart
  • Myer (Only, Review, Seed, Tommy Hilfiger)

 

True Summer

  • David Jones (By Johnny, David Jones, David Lawrence, French Connection, Hammock and Vine, Lee Mathews, Maje, Marcs, Review, Sandro Paris, Studio W, Viktoria & Woods)
  • Jeanswest
  • Just Jeans
  • Myer (David Lawrence, Fame and Partners, Review, Sportscraft)
  • Target

 

Soft Summer

  • BNKR
  • Cotton On
  • David Jones (Aje, Anthea Crawford, Basler, Bassike, Black Pepper, French Connection, Jigsaw, Lee Mathews, Living Doll, Lover, Maje, Majestic, Marccain, Paul Smith, Phase Eight, RE:, Rebecca Vallance, Reiss, Review, Ripe, SABA, Ted Baker, Thurley, Wite, Yarra Trail, Zimmerman)
  • Dotti
  • Factorie
  • Jeanswest
  • Just Jeans
  • Kmart
  • Myer (Anthea Crawford, Bardot, Basque, Country Road, Fame and Partners, Forever New, JAG, Misha Collection, Only, Princess Highway, Review, Seed, Sportscraft, Tokito, Wayne Cooper)
  • Portmans
  • Target
  • TEMT
  • Valley Girl

 

Soft Autumn

  • BNKR
  • David Jones (Aje, Bec & Bridge, Black Pepper, Country Road, David Jones, Majestic, Marccain, Mink Pink, RE:, Sabatini, Sportscraft, Studio W, Trenery, Viktoria & Woods, Witchery, Zimmerman)
  • Dotti
  • Factorie
  • Jeanswest
  • Just Jeans
  • Kmart
  • Myer (All About Eve, Country Road, French Connection, Metalicus, Piper, Princess Highway, Sass, Sportscraft, Tokito)
  • Portmans
  • Sportsgirl
  • Surf Dive ‘n’ Ski
  • Target
  • Valley Girl

 

True Autumn

  • BNKR 
  • Cotton On
  • David Jones (Bassike, C/meo Collective, David Jones, French Connection, Jump, Kachel, Seed, Thurley, Zimmerman)
  • Dotti
  • General Pants Co.
  • Myer (Basque, Cooper St, Finders, French Connection, Jane Lamerton, Maticevski, Metalicus, Princess Highway, Sass & Bide, Seed)
  • Sportsgirl
  • TEMT
  • Valley Girl

 

Dark Autumn

  • BNKR
  • City Chic
  • Cotton On
  • Cue
  • David Jones (Alice Mccall, Anthea Crawford, Atoir, Bassike, Bec & Bridge, Bianca Spender, C/meo Collective, Carla Zampatti, Country Road, David Jones, French Connection, Jump, Kachel, Karen Walker, KITX, Lee Mathews, Marccain, Mink Pink, Patrizia Pepe Firenze, Perri Cutten, Phase Eight, Ping Pong, Polo Ralph Lauren, RE:, Reiss, Ripe, SABA, Shona Joy, Society Amuse, Studio W, The East Order, The Fifth Label, Thurley, Trelise Cooper, Veronika Maine, Viktoria & Woods, Witchery)
  • Dotti
  • General Pants Co.
  • Kmart
  • Myer (Anthea Crawford, Bardot, Basque, Cooper St, Cue, Dangerfield, David Lawrence, Finders, Jane Lamerton, Jayson Brunsdon Black Label, Leona by Leona Edmiston, Milk and Honey, Misha Collection, Nicholas, Pilgrim, Ping Pong, Piper, Princess Highway, Sass & Bide, Stella, Superdry, Trent Nathan Events, Veronika Maine, Wayne Cooper Events, Wayne Cooper)
  • Sportsgirl
  • Supré
  • Surf Dive ‘n’ Ski
  • Target
  • TEMT
  • Valley Girl
  • Veronika Maine

 

Dark Winter

  • City Chic
  • Cue
  • David Jones (Anthea Crawford, Armani Jeans, Black Pepper, Country Road, David Jones, David Lawrence, Diane Von Furstenberg, French Connection, Jigsaw, Marcs, Mink Pink, Perri Cutten, Ping Pong, Review, Sabatini, Thurley, Tommy Hilfiger, Trenery)
  • Dotti
  • Factorie
  • General Pants Co.
  • Kmart
  • Myer (Anthea Crawford, Bardot, Basque, Calvin Klein, Country Road, Cue, Dangerfield, David Lawrence, Elliatt, Glamorous, Jane Lamerton, Jayson Brunsdon Black Label, Marcs, Metalicus, Nana Judy, Piper, Review, Sass & Bide, Seed, Stella, Superdry, Tokito, Trent Nathan, Trent Nathan Events, Veronika Maine, Wayne Cooper)
  • Portmans
  • Sportsgirl
  • Supré
  • Target
  • TEMT
  • Valley Girl
  • Veronika Maine

 

True Winter

  • Cotton On
  • David Jones (Review, Studio W)
  • Kmart
  • Myer (Anthea Crawford, David Lawrence, Marcs, Nana Judy, Ping Pong, Review)

 

Bright Winter

  • Factorie
  • Myer (Anthea Crawford, Marcs)
  • Sportsgirl
 

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 The Australian Women's 12-Tone Shopping Guide:  Where to look for your colours this season